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Instead, Web sites are recorded into a locally held database and at the moment of use, the database is referenced for results. Neither type of Web search performs a real-time query across the Internet at the moment of use, (that is entirely impractical), through user experience reinforces this common misconception. The difference between them centers upon how Web sites are retrieved and recorded. Two successful models of Web search have developed to date namely directory-based and spider-based. Web search engines quickly proved to be extremely useful to researchers and gained early success with a growing number of general Web surfers.
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The particular element that facilitates the easy retrieval of Web documents is hypertext (links).ĭuring 1994, sophisticated Web search engines emerged. The ease with which information could be distributed was the primary factor that propelled the Web to its popularity throughout the following decade. By 1990, the World Wide Web provided a network platform for content to be easily stored, shared, and retrieved without users having to understand the underlying protocols that made it possible. Since the late 60s, when the first data exchange across a new network occurred between computers at UCLA and Stanford, the sharing of information between computers has greatly evolved. Properly done, promoting your site in search engines will do the search engine and their users service and you can measure the results with trips to the bank. A captive and targeted audience, Web searchers already have an active interest in your products and services. The promotion of a site’s visibility in search engines is a unique and cost-effective innovation of Internet marketing with tangible value and a potentially outstanding conversion rate.